Matt Hull-Tullah

CV

Curriculum Vitae

For a PDF of Matt’s CV click here

Work Experience

Publicis Emil

October 2019 - Present

Global Delivery Lead

Part of the management leadership and PMO team focused on providing programme and operational leadership for Daimler across headquarter, regions and local markets

  • Development of new budget planning and delivery management tools to connect data reporting and standardisation of processes

  • Building the delivery community and ongoing team mentorship

  • Creating training programmes  to improve estimation, scoping and manage business margin and profitability

  • Fostering Agile ways of working across all aspects of the business

  • Senior Delivery Lead driving transformation with Daimler towards a modern, data driven, digitally relevant  and ‘always on’ company, shaping 6 initiatives

Draw Create

(Now Oliver Wyman Digital)

Apr 2017 - Apr 2019

Delivery Specialist
(Programme Director)

Programme Management for Oliver Wyman Management Consultants, providing guidance and support for numerous clients including:-

  • Virgin Money Digital Bank (UK)
    Development of a new start-up for Virgin Money to create a greenfield consumer mobile banking app with radically new banking architecture. My involvement was to set-up the UX and Design Guild and to manage the output of my team across 6 scrum teams, as well as to navigate stakeholders and quarterly investment planning.   

  • USM Furniture (International)
    Development of new international e-com platform, roll-out of brand site across Global Markets and management of support and maintenance teams for the internationally renowned Swiss modular furniture manufacturer

  • Metro (DE)
    Discovery workshop and management of initial phase to establish a new sales data support tool for the leading international German wholesaler. Following an initial prototype, this led to Agile project management of an international development team to deliver phase 1 activity

  • Practicing Wisely (US)
    Discovery workshop and website development for communications initiative to reduce waste in the US health industries and target political stakeholders

  • Illiquid Asset Exchange (ES, IT, PT,GR)
    Discovery workshop, initial prototype development, set-up of international development team and ongoing support and planning of an international Agile production team to develop a new financial aggregation tool to aid the sale of illiquid asset portfolio in Spain, Italy and Greece

  • West London Zone (UK)
    Discovery workshop with this west London charity and UX development to establish a digital tool to assist field workers in the management of case work of vulnerable children in Hammersmith and Fulham.

Kids Industries

Jun 2016 - Apr 2017

Project Director
& Maternity Cover for Operations Director

Brand refresh and digital tranformation programme for “Baraem”, Al Jazeera
(Pre-school children’s Arabic TV channel - think CBeebies!), involving:-

  • Scoping and set up of programme of work, including stakeholder workshops in Doha, Qatar

  • Management of agency team and partners (30 people across London, Cape Town, New York, and Istanbul with remote workers across Europe)

  • Management of multiple stakeholders in Doha, Qatar based client

  • Coordination of Discovery Phase, Business Transformation Workshops and Training in Doha, Qatar

  • Management and Delivery of Brand, Education, Digital, Social Media and Commercial Strategy

  • Brand refresh for Television Network: creative & design development and roll out 130 on-air idents and channel communications, off air communications and digital site and comms

  • Scoping and production of responsive content delivery website (video-on-demand, games, activities and Parent Community) aimed at Arabic children and parents

  • Implementation of commercial pay gate strategy with third parties

  • Delivery of 12 HTML Educational Games

  • Development of iOS and Android Channel App Proposal (Awaiting approval to proceed)

Spring Studios

Mar 2016 - May 2016

Project Director

  • Le Bon Marché
    Mobile first Ecom site and mobile app for renowned Parisien retailer Louis Vuitton

  • Lumene
    Mobile first. Relaunch of brand site for Finnish cosmetics brand

  • Bulldog Gin
    Mobile first. Relaunch of brand site.
    Brand refresh and event launch planning for artisanal gin company

Imagination

May 2015 - Dec 2015

Programme Director

Delivering experiential and interactive activations for Jaguar Land Rover at the Frankfurt, Los Angeles, Tokyo, Dubai, Miami and San Francisco Auto Shows

Leading a team of 4 Content Producers, 2 Digital Project Managers. 

  • Line management of 2 Tech Leads, 4 developers, 6 creatives and interactive designers

  • Management of 20 freelance resource, external interactive companies and video content suppliers

  • Delivering content and new interactions activations to support existing “main Jaguar Land Rover stand” 

  • Creative and production of Jaguar Land Rover’s new Innovation Lab, to promote the group’s expanding technology offering

  • Liaison with multiple international client stakeholders

  • Liaison with Press Event Team for new Product Launches, Press events, and Retail activations

Ogilvy One Worldwide

May 2014 - May 2015

Integrated Project Director

Delivering global consultancy programmes and marketing communications campaigns including Digital, eCRM, Online Marketing, Social, TVC, Video, ATL, Experiential, Print, and Shopper channels. 

  • Male Grooming
    Global launch of new Shaver 9000 including full 360 toolkit production
    Global Social Programmes
    Always-on Sales Programs

  • Sound
    You Need to Hear This Social Program

  • Health & Wellness
    Consultancy for repositioning in sector
    Global toolkits for Sonicare
    Sonicare for Kids and Airfloss, Brush Head CRM

  • Domestic Appliances
    Global positioning toolkit. Marketing toolkit for
    Russia Kitchen Appliances
    Marketing toolkit for Juicer for China and Nordic markets

Project Direction covers matrix management of multi-disciplinary global teams across Ogilvy and Mather, OgilvyOne, Redworks, Neo, Ogilvy PR and Social Labs

WCRS/
Engine

May 2009 - Feb 2014

Digital and Integrated Project Director

Delivering programmes and campaigns for Digital Website design and development (UX, design and build), Banners, Rich Media, Facebook, Social Media, Mobile, Digital Events), TVC, Video, Print, Events, Branch and Staff Comms

Establishing and managing teams across Engine’s network of Marcoms agencies (WCRS, PAA Jam, Fantastic Thinking, Transform)

Other client projects whilst at WCRS include: 

  • Corinthia Development of new branded website. Digital Comms campaign

  • Churchill Eddie the Eagle Facebook Game

  • Subway Need for Feed Facebook Game

  • Weetabix Find Nigel Web Game, Insideyoursearch Web App

  • The Sun Grand National Sweepstake Iphone App, JLS AR promotion and Digital Comms

  • Sky News Vote-u-lator Web App

  • TFL Cycling Safety AR Web App

  • Radox Digital Comms

  • Brylcreem Throwometer Iphone App

LBi/Wheel

June 2006-April 2009

Senior Project Manager
(Leader Level)

  • Marks & Spencer
    Ecom site upgrade programmes (including sales funnel update on the Amazon platform involving UCD techniques), site maintenance, and site accessibility study
    Development of Lunch to Go site and other shop-in-shop features
    Onsite team management – management of 10 designers and 4 developers using Agile methodology
    Standard and rich media campaigns, email and e-CRM activity

  • Sony Entertainment
    Online campaign sites for We are PlayStation (user generated photo competition across 17 countries using Episerver CMS platform) Crystal Mics/SingStar.com - Interactive game maintenance and enhancement of site competition

  • P&G Fragrances
    Lacoste – Love is Pink (Perfume) – launch of new fragrance, site and supporting comms across 10 countries
    Lacoste - Touch of Pink (Perfume) – pre-social media community site and supporting comms to support fragrance launch across 10 countries

  • P&G Fairy
    New brand site development and comms

  • Brahma
    Campaign site including award winning Gilles Peterson Podcasts

  • Starbucks
    Production of comms campaigns and site updates and maintenance

  • GSK - Zovirax
    New site including video and supporting rich media

VCCP/
Heresy

September 2002 -
April 2006

Senior Project Manager

Above-the-Line, Integrated & Digital Communications

  • O2 Recruitment
    Integrated recruitment communications (digital, print and experiential)

  • Madame Tussauds
    Integrated comms and global brand development

  • MVC Retail
    Including roll-out of new brand positioning, ATL advertising and CRM programme

  • Universal Sci-Fi
    Integrated comms, including development of niche online content campaigns

  • Texaco
    New loyalty card CRM scheme including website dev and email, POS

  • TalkTalk
    Re- brand of TalkTalk

  • Speedo
    Planning and development of first global community website aimed at 12-25 dedicated swimming community

Other client experience includes;

Metro, Premier Travel Inn, Ocado, Threshers, Nestlé, IPC Magazines

Claydon Heeley Jones Mason

(inc. secondment to Agency Republic)

May 2000 - Aug 2002

Senior Project Manager

Client marcoms experience includes;

Lever Fabergé (Impulse, Lynx, Timotei, Vaseline, Organics, Dove), Xbox (Gaming), British Tourist Authority (Tourism), Alstom (B2B), Pure Beauty (Beauty Retail), Genie/O2 (Mobile Telecoms), BAA, Barclays, Britvic, Compaq, Food Standards Agency, English Tourist Board, Esso, Food Standards Agency, Nortel Networks, Pepsi, Reuters, Walkers

Further Work Experience

Jan 99 – July 99
Leisure at Work. Advertising and Marketing for the Hotel and Leisure industry

Jan 92 - May 2000
Matthew Tullah Management. Concert & Event production and promotion in over 20 countries 

Sept 90 – Jan 92
Alliance International Advertising. International Advertising and Marketing Agency

Qualifications

University

Masters
Currently studying Digital Management with Hyper Island (Teesside University)
Graduation July 2020

Batchelors
UMIST (University of Manchester)
Oct ‘87- Jun ‘90
Joint Honours in Mathematics and Management Studies, Class 2.2 

Professional

DSDM PM Foundation September 2018

Agile Product Owner March 2017

Agile Scrum Master Certified 22 April 2015 

Prince 2 June 2007